You not only have to be “there”, but you have to be “there” with some confidence and the right attitude. Of course, “being there” is only half of the answer. The answer that I always gave was “pretty much anywhere, other than in your basement watching television or playing with your computer”, although in current times I suppose that this answer would require some modification. Of course, the immediate question was always “Where?” Someone much smarter than me once said “marketing is being there”, a phrase which I took to repeating when trying to teach young lawyers how to market their practice. I disagree, and I say that as a lawyer who did not really “get” marketing until I had been practicing for quite a long time. Young lawyers often think that there is some magic secret to building a client base, and that marketing is a mysterious and complicated endeavour.
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